AI systems for food & drink businesses

Let systems do the repetitive work. Keep people for the human touch.

Mythaeon finds the repetitive, manual work slowing your food or drink business down and hands it to AI, built inside the tools you already use. Your team gets back to what only people can do: hospitality, relationships and craft.

Book a 20-minute call See what we build

The problem

Your best people are stuck doing work a system could do.

Food and drink is a people business. The tasting, the relationships, the care that makes a guest or buyer come back: that's where your team creates value.

Instead, hours go to copying orders from WhatsApp, updating price lists, chasing follow-ups, re-entering data and answering the same questions again. The knowledge that makes your business work sits in a few people's heads.

Everyone says AI can help. Few food businesses know where to start, or have time to build it. That's what we do.

What we build

We don't hand you a report. We build the systems and run them.

Orders & operations

Orders captured from WhatsApp, email and phone without retyping, stock and reorder alerts, supplier and distributor updates handled in the background.

Back office

Price lists kept current, invoices chased, reports built and data kept clean, without anyone copying numbers between spreadsheets.

Sales & accounts

Finding the right venues and distributors, personal outreach, follow-ups and reorder reminders, so your team spends its time in conversations, not admin. Where Mythaeon started, and where our proof is.

Your knowledge, made reusable

Product specs, brand story, recipes and processes turned into AI skills inside your own platform, so every person on your team can work like your best one.

What stays human: hospitality, relationships, tasting, creativity and judgment. AI handles the repetition; people check what matters and do the work only people can do.

Where most clients start

One process off your plate, in weeks.

Orders

Before: orders arrive by WhatsApp and email, and someone retypes every one.

After: orders land in your system automatically, checked by a person only when something looks off.

Follow-up

Before: samples go out and nobody follows up in time.

After: every sample gets a timely, personal follow-up, and your team only steps in when a buyer replies.

Prospecting

Before: hours spent building lead lists by hand, full of duplicates and dead contacts.

After: a clean, verified list of the right venues and distributors, refreshed without anyone touching it.

How it starts

A fixed-scope first step, then the build.

Week 1 · Map

See how work really happens

How orders, admin, sales and follow-up actually run today, and where your team's hours go.

Week 2 · Find

Pick the right problems

Which repetitive tasks AI can handle reliably today, and which should stay human. Not everything should be automated.

Week 3 · Plan

Prioritize the build

A 90-day plan ranked by impact, walked through live. Everything we find rolls straight into the build.

One fixed fee, no retainer required. If you continue into the build, the fee is credited toward it.

Proof

First system: built end to end for a premium non-alcoholic wine brand.

Over a year inside a premium beverage brand selling into hospitality, I designed, built and ran its sales system, with AI handling classification, enrichment and follow-up.

The CRM rebuilt as a single source of truth for venues, distributors and samples.
A 900+ contact pipeline audit that found where warm interest was leaking, and reactivated it.
An automated sourcing, enrichment and verification pipeline feeding a sample-led outreach sequence.
A qualify-before-sampling method, so samples reach buyers ready to order.

Why Mythaeon

The name joins two Greek words: mythos, the stories and knowledge we inherit, and aiōn, an age, something that lasts.

Food and drink runs on knowledge passed down over generations: how to grow it, make it, serve it, and welcome people around it. That part should never be automated. Everything around it, the orders, the admin, the chasing, should be.

Mythaeon exists to carry that old knowledge forward with new tools, so the people who make food and drink great can spend their time on the craft.

Old knowledge. New craft.

About

"I've worked the kitchen, and I've built the CRM. Mythaeon sits between the two."

Nic Hovey, Founder

My background is restaurant operations, high-pressure kitchens included, followed by years building business systems: CRM architecture, sales programs from zero, and AI agents and workflows on HubSpot.

My deepest experience is in the systems that get products onto menus and keep accounts reordering. I bring the same thinking to the rest of the business.

Who we work with

Established and scaling premium food, drink and ingredient producers
Brands selling into hotels, restaurants, bars, cafés and the distributors that supply them
Founders who compete on quality and prestige, not price

Next step

Let's find where AI can actually help.

Twenty minutes. Tell me where your team's time goes, and I'll share the first repetitive process I'd take off their plate. No pitch deck.

Book a call

Or email nic@mythaeon.com